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2007
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February
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- At Cocktail Hour
- Tim Andree with the Panelists
- More to think about...
- We want to hear from You!
- Journalists – a dying breed?
- Why do CMOs last only 20 months?
- Media "haves" and "have-nots"
- Every company is a media company
- How should we handle Bloggers?
- PR versus Public Affairs
- Consumers are the winners
- Is PR critical for an ad's success?
- SuperBowl ads miss the point
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February
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1 comment:
Perhaps I'm missing the point, but I think that each role has a very different function. Using my company as an example, we have a CCO who covers overall brand decisions - PR, advertising, brand positioning and corporate communications. Within the financial services industry, this is a critical role - especially due to all of the regulation that government boards are passing and speculation in client's minds due to recent bad press. However, we also have a CMO - his role is to understand and position individual products within an overall architecture that advisors can select to sue or not. I think together, they are incredibly powerful, separate or one in and of itself, they are nothing.
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