Thursday, February 22, 2007

Media "haves" and "have-nots"

Richard Edelman's statistic that 25% of high school students don't access any form of media for their daily news poses an enormous challenge to companies, advertisers and PR companies alike. The future will be divided between media "haves" and "have-nots."

How should we reach out to these media "have-nots" who rely on their friends to get the news?

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